When is a brand not a brand? Or, perhaps the real question here is “when does a brand become a brand?”. In any case, Chrysler introduced its Street and Racing Technology “brand” way back in 2002, and has sold SRT versions of Chrysler, Dodge and Jeep vehicles ever since. But for 2011, a model-year which [...]
Source: http://www.thetruthaboutcars.com/2011/06/dodge-ceo-moves-to-newly-recreated-srt-brand/
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