Filed under: EV/Plug-in, On Two Wheels, Europe/EU, USA
With the decision by Brammo to get into the dirtier (yet clean!) side of motorcycling with its Engage and Encite line up came the question of how to effectively expand existing electric motocross markets and build new ones. Rather than steal a page from Quantya, with its partnership to open company-branded riding parks, Brammo bought the whole book.
The tome in question is QuantyaParx. The rent-and-ride business has operations in five European countries and was created and operated by KOM Enterprise GmbH. With founder Hans Eder and his team now hitching their horse to the Brammo brand-wagon, the tracks will now be redubbed BrammoParx.
Since production of the Engage and Encite has yet to begin, the company is being a little vague about exactly when customers will be able to saddle up and try out the offroad, 6-speed Integrated Electric Transmission (IET) machines, with CEO Craig Bramscher stating only that they will deliver at the "earliest opportunity."
With plans to expand the business in more markets, including the U.S., we can only hope next Spring brings us opportunities for some good clean (yet dirty!) BrammoParx fun. Hit the jump for the official presser along with video featuring a prototype bike from SMRE, Brammo's IET technology partner, offering up a sweet motocross track demonstration.
Continue reading BrammoParx brings branding to electric motocross rent-and-ride, will come Stateside
BrammoParx brings branding to electric motocross rent-and-ride, will come Stateside originally appeared on AutoblogGreen on Wed, 21 Sep 2011 16:03:00 EST. Please see our terms for use of feeds.
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