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Wednesday 15 June 2011
What?s Wrong With This Picture: Lotus And The Chinese Branding Conundrum Edition
The auto enthusiast world has been torn apart of late by the re-boot of the Lotus brand, which is transitioning from hard-core enthusiast niche manufacturer to mass-appeal, high-end, branded premiumness. The photo above shows the first steps towards building a Porsche or Ferrari-like brand: Lotus Originals sells leather jackets and other branded goods in order [...]
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